Shop for the Family at McCalls Reynolda Village in Winston-Salem!

New parents lay on their bed cuddling and playing with their newborn baby's hands while their puppy lays next to them McCalls Reynolda Village

Sometimes, we all need a little bit of retail therapy. Whether you’re dealing with a stressful season at work or want to reward yourself for accomplishing something major, finding a spot stocked with items curated to your unique tastes is one of the best things you can do in the name of self-care. This is why we’re so obsessed with Wm. McCalls in Reynolda Village. This established shop carries a huge variety of products that will give everyone in your family something they’ll positively adore. It’s the best spot for finding wonderful items guaranteed to bring you joy!

About McCalls in Reynolda Village

For nearly a century, Wm. McCalls has been a Winston-Salem staple. This fabulous spot was first opened in 1926 by its namesake, William McCall. William was a Lebanese immigrant who worked selling upscale linens from his home country off West Fourth Street. The store survived the Great Depression while finding brand-new locations all across town. They expanded to sell children’s clothing in 1949, and soon after, William’s daughter began to take over the family business. The shop was moved to Reynolda Village in 1979, where it’s remained ever since. In the past few decades, the store has undergone a series of transformations, including changing ownership to Sara-Peyton Joyner McCormick in 2014. And while the store has seen some renovations, the legacy of the McCall family remains throughout. 

While the shop is known for their children’s clothing, they still keep linens at the heart of their business. They sell luxurious custom linens as well as an assortment of home goods. This one-of-a-kind boutique is stocked with incredible items the entire family will love. 

A new mother presses her nose into her newborn son's nose while holding him in front of a window


Today, the shop’s main focus is selling upscale children’s clothes from top brands. They carry pieces that are elegant enough for the nicest events as well as play clothes perfect for every play date. You can find bubbles with floral patterns, dresses with the right amount of ruffles, and shortalls that are picnic-ready. Their playful pajamas come in every size, while their cardigans are the ideal way to cozy up any outfit. You can find some of the top brands on the market, including Florence Eiseman, Petit Bebe, Widgeon, The Proper Peony, and Kissy Kissy. The shop sells outerwear as well as shoes to complete every outfit. Whether your family leans toward modern and trendy styles or prefers to stick to the classics, McCalls has plenty of options for you.

McCalls has an impressive selection of women’s sleepwear and lingerie. Their comfortable pajamas are the perfect way to unwind in the evening, while their bralettes are a marvelous option for a lazy Saturday morning. You can find scented candles, body lotions, and premium skincare products that will help you feel fully relaxed. 

The linens at McCalls are what made the store famous, and they’re still a big attraction today. For nearly 100 years, this shop has sold some of the most gorgeous linens around. You can find soft pillowcases, luxurious towels, and high-end duvet covers. You’ll have the ability to adorn every single room with these quality fabrics. 

A new father looks down on his newborn son in his arms while standing by a window in a bedroom McCalls Reynolda Village


McCalls Reynolda Village remains one of the best shops to buy presents for the little ones in your life. On top of their amazing kids’ clothing, the shop has gifts any baby will adore. Their children’s pillows and cuddly blankets are an amazing accent for any nursery. Bathtime will be a joy with their soft towels and exciting bath bombs. You can find entertaining rattles, cuddly stuffed animals, and classic kids’ books. The shop also has a keepsake section filled with meaningful gifts for families. From engraved frames to christening gowns, this boutique has the top selection of meaningful gifts. 

Because McCalls has such a great selection, they have a gift registry on the site, so you can ask for exactly what you want. You’ll be able to put the best nursery decorations and kids’ clothing on your list. This section is easy to find, making it the ideal option for baby showers. This way, you’ll get to spend your special day receiving gifts you’ll cherish for years. 

McCalls Reynolda Village

If you’re looking for a space that has plenty of options to treat yourself, you’re going to adore McCalls in Reynolda Village! This legendary shop is filled with items your entire family will love. 

We love getting to help families around Winston-Salem find their new favorite spots. Whether we’re chatting about the city or capturing some gorgeous memories, we’re always working to connect with our clients. We’re an award-winning newborn and maternity photography team that loves getting to see your unique personalities so we can make sure they shine through every picture. If you have been considering booking a photo session for your family, we’d love to connect! Contact us today to find out more. 

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